Scanned on 17 August 2026 at 11:38 UTC· 3 total scans
As of , adidas.de has a GDPR compliance score of 0/100 with 24 pre-consent tracking violations detected.
Only Privacy Score 100 means full compliance. These violations mean that before you could even click the Cookie Consent banner, this website already collected your personal data and shared it with third parties. Learn why this matters (our blog) →
Who is responsible? The website owner is solely responsible for these violations and in general often benefits monetarily (directly or indirectly) from collecting and sharing your data without your consent.
Consent platform: Google Consent
Tracks your browsing behaviour to build a profile and serve targeted ads before you give consent.
A tag manager loading tracking scripts before the visitor has given consent.
Collects usage statistics (pages visited, clicks, session duration) without consent.
These are fonts, embeds, and other resources loaded from external servers. While they serve a legitimate purpose, they share your visitors' IP addresses with third parties before consent.
Tracking cookies are used to identify and follow users across websites. Under GDPR, these require explicit consent before being set, but on this website they are active immediately.
Low-severity concerns: external fonts, empty tag containers, WebSocket connections, and third-party storage.
Services and cookies that comply with GDPR requirements. No consent needed.
Recognised and seen loading before consent, but we did not observe them transmit tracking data, so they are not counted in your score. Worth checking each still respects consent.
Recognised but not counted. No impact on your privacy score.
Pending classification by our team. No impact on your privacy score.
These items are pending classification. No impact on your privacy score.
Most findings on this page are configuration problems, not catastrophes. These plain-language guides explain what each one means and how to fix it, written for website owners rather than lawyers.
All guides live at gdprscanner.eu/guides.
adidas.de has a GDPR compliance score of 0/100.
A score below 50 indicates serious GDPR compliance failures. Multiple high-severity trackers or advertising scripts load before consent, exposing the website to potential fines of up to €20 million or 4% of annual global turnover under GDPR Article 83.
18 trackers detected loading before user consent:
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and CNIL Decision SAN-2022-023. Tag managers that actively load tracking scripts before consent enable personal data processing without a legal basis. The CNIL fined Google €150 million in 2022 partly because its tag manager loaded tracking before users could refuse cookies.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and Austrian DSB Decision (DSB-D155.027, 2022). Analytics trackers process personal data such as IP addresses and browsing behaviour. The Austrian Data Protection Authority ruled in January 2022 that Google Analytics use without consent violates GDPR, as data is transferred to the US without adequate safeguards. The ePrivacy Directive requires prior consent for accessing information on a user's device unless strictly necessary.
This GDPR compliance scan of adidas.de was performed by GDPR Scanner, a pre-consent privacy scanning tool. The scan captures all trackers, cookies, and third-party scripts that load before a user clicks any consent button.
Under GDPR (General Data Protection Regulation), websites must obtain explicit consent before processing personal data. Any tracker or cookie that fires before consent is a potential violation of EU privacy law.
A privacy score of 100/100 means the website loads zero trackers and zero tracking cookies before the user gives consent. This is the standard required by GDPR Article 5(1)(a) and Article 7.
Essential cookies (session management, security tokens) and first-party functional cookies do not incur penalties, as they are covered by the legitimate interest legal basis. See an example: playhth.com scores 100/100.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and Austrian DSB Decision (DSB-D155.027, 2022). Analytics trackers process personal data such as IP addresses and browsing behaviour. The Austrian Data Protection Authority ruled in January 2022 that Google Analytics use without consent violates GDPR, as data is transferred to the US without adequate safeguards. The ePrivacy Directive requires prior consent for accessing information on a user's device unless strictly necessary.
Legal basis: This violates GDPR Article 44, Article 46, and LG München I (Case 3 O 17493/20). Exposing visitor IP addresses to third-party servers — especially outside the EU/EEA — without consent or adequate transfer safeguards violates GDPR's data transfer provisions. The Munich Regional Court confirmed that IP addresses constitute personal data and their transfer requires a legal basis.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and CNIL Decision SAN-2022-023. Tag managers that actively load tracking scripts before consent enable personal data processing without a legal basis. The CNIL fined Google €150 million in 2022 partly because its tag manager loaded tracking before users could refuse cookies.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and Austrian DSB Decision (DSB-D155.027, 2022). Analytics trackers process personal data such as IP addresses and browsing behaviour. The Austrian Data Protection Authority ruled in January 2022 that Google Analytics use without consent violates GDPR, as data is transferred to the US without adequate safeguards. The ePrivacy Directive requires prior consent for accessing information on a user's device unless strictly necessary.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and CJEU Planet49 (C-673/17). Advertising trackers profile visitors for targeted ads. The CJEU's Planet49 ruling (1 October 2019) confirmed that consent must be active and informed — pre-ticked boxes or implied consent are insufficient. This applies to all cookies and tracking mechanisms used for advertising purposes.
Legal basis: This violates ePrivacy Directive Article 5(3) and GDPR Article 5(1)(a). Hidden iframes load third-party content invisibly, often for tracking or data collection. This covert processing violates the transparency principle of GDPR Article 5(1)(a) and constitutes accessing device information without consent under ePrivacy Article 5(3).
| Cookie Name | Domain | Type | Service | Duration |
|---|---|---|---|---|
| _ga | .adidas.de | 1st party | Google Analytics - ID used to identify users | Session |
| utag_main | .adidas.de | 1st party | Tealium - Tealium tag manager data | Session |
| _ga_4DGGV4HV95 | .adidas.de | 1st party | Google Analytics - ID used to identify users | Session |
adidas.de has serious GDPR compliance deficiencies with a score of 0/100 and 24 violations detected. Multiple trackers and cookies are loading before user consent, which constitutes a clear breach of the ePrivacy Directive Article 5(3).
This level of non-compliance exposes the website operator to significant regulatory risk. Under GDPR Article 83(5), infringements of the basic principles for processing — including conditions for consent — are subject to administrative fines of up to €20 million or 4% of annual global turnover. Recent enforcement trends show increasing DPA activity across the EU.
Immediate action is recommended: audit all third-party scripts, implement a Consent Management Platform (CMP) that blocks non-essential trackers before consent, and verify compliance through re-scanning.
adidas.de scores 0/100 with 24 violation(s) detected. Trackers or cookies were found loading before user consent.
Our scan detected 23 tracker(s) loading before consent, including Instana, Cloudinary, Tealium IQ (active - loading: mPulse, Monetate, Google Analytics +2 more).
Yes, 31 cookie(s) were detected before the user interacted with any consent banner.
adidas.de has a GDPR compliance score of 0/100 as of 17 August 2026. A score of 100 means no trackers or cookies load before consent. adidas.de currently has 24 violation(s) affecting its score.
adidas.de should implement a Consent Management Platform (CMP) that blocks all non-essential trackers and cookies until the visitor gives explicit consent. This includes configuring tag managers like Google Tag Manager to use consent-aware triggers, self-hosting external fonts, and auditing all third-party scripts. After making changes, re-scan with GDPR Scanner to verify compliance.