Scanned on 26 August 2026 at 09:36 UTC
As of , frye.com has a GDPR compliance score of 0/100 with 13 pre-consent tracking violations detected.
Only Privacy Score 100 means full compliance. These violations mean that before you could even click the Cookie Consent banner, this website already collected your personal data and shared it with third parties. Learn why this matters (our blog) →
Who is responsible? The website owner is solely responsible for these violations and in general often benefits monetarily (directly or indirectly) from collecting and sharing your data without your consent.
No consent platform recognised
The site may use a custom or unrecognised banner. This is informational and does not affect the score.
Tracks your browsing behaviour to build a profile and serve targeted ads before you give consent.
A tag manager loading tracking scripts before the visitor has given consent.
Collects usage statistics (pages visited, clicks, session duration) without consent.
Tracking cookies are used to identify and follow users across websites. Under GDPR, these require explicit consent before being set, but on this website they are active immediately.
Services and cookies that comply with GDPR requirements. No consent needed.
Most findings on this page are configuration problems, not catastrophes. These plain-language guides explain what each one means and how to fix it, written for website owners rather than lawyers.
All guides live at gdprscanner.eu/guides.
frye.com has a GDPR compliance score of 0/100.
A score below 50 indicates serious GDPR compliance failures. Multiple high-severity trackers or advertising scripts load before consent, exposing the website to potential fines of up to €20 million or 4% of annual global turnover under GDPR Article 83.
4 trackers detected loading before user consent:
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and CNIL Decision SAN-2022-023. Tag managers that actively load tracking scripts before consent enable personal data processing without a legal basis. The CNIL fined Google €150 million in 2022 partly because its tag manager loaded tracking before users could refuse cookies.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and Austrian DSB Decision (DSB-D155.027, 2022). Analytics trackers process personal data such as IP addresses and browsing behaviour. The Austrian Data Protection Authority ruled in January 2022 that Google Analytics use without consent violates GDPR, as data is transferred to the US without adequate safeguards. The ePrivacy Directive requires prior consent for accessing information on a user's device unless strictly necessary.
This GDPR compliance scan of frye.com was performed by GDPR Scanner, a pre-consent privacy scanning tool. The scan captures all trackers, cookies, and third-party scripts that load before a user clicks any consent button.
Under GDPR (General Data Protection Regulation), websites must obtain explicit consent before processing personal data. Any tracker or cookie that fires before consent is a potential violation of EU privacy law.
A privacy score of 100/100 means the website loads zero trackers and zero tracking cookies before the user gives consent. This is the standard required by GDPR Article 5(1)(a) and Article 7.
Essential cookies (session management, security tokens) and first-party functional cookies do not incur penalties, as they are covered by the legitimate interest legal basis. See an example: playhth.com scores 100/100.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and CJEU Planet49 (C-673/17). Advertising trackers profile visitors for targeted ads. The CJEU's Planet49 ruling (1 October 2019) confirmed that consent must be active and informed — pre-ticked boxes or implied consent are insufficient. This applies to all cookies and tracking mechanisms used for advertising purposes.
Legal basis: This violates GDPR Article 6(1)(a), ePrivacy Directive Article 5(3), and CJEU Planet49 (C-673/17). Advertising trackers profile visitors for targeted ads. The CJEU's Planet49 ruling (1 October 2019) confirmed that consent must be active and informed — pre-ticked boxes or implied consent are insufficient. This applies to all cookies and tracking mechanisms used for advertising purposes.
| Cookie Name | Domain | Type | Service | Duration |
|---|---|---|---|---|
| sbjs_first_add | .frye.com | 1st party | WooCommerce - Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | Session |
| _ga_VSMW3Z747W | .frye.com | 1st party | Google Analytics - ID used to identify users | Session |
| sbjs_migrations | .frye.com | 1st party | WooCommerce - Technical data to help with migrations between different versions of the tracking feature | Session |
| sbjs_current_add | .frye.com | 1st party | WooCommerce - Timestamp, referring URL, and entry page for your visitor’s current visit to your store | Session |
| _ga | .frye.com | 1st party | Google Analytics - ID used to identify users | Session |
| sbjs_first | .frye.com | 1st party | WooCommerce - Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | Session |
| sbjs_current | .frye.com | 1st party | WooCommerce - Traffic origin information for the visitor’s current visit to your store | Session |
| sbjs_udata | .frye.com | 1st party | WooCommerce - Information about the visitor’s user agent, such as IP, the browser, and the device type | Session |
| sbjs_session | .frye.com | 1st party | WooCommerce - The number of page views in this session and the current page path | Session |
frye.com has serious GDPR compliance deficiencies with a score of 0/100 and 13 violations detected. Multiple trackers and cookies are loading before user consent, which constitutes a clear breach of the ePrivacy Directive Article 5(3).
This level of non-compliance exposes the website operator to significant regulatory risk. Under GDPR Article 83(5), infringements of the basic principles for processing — including conditions for consent — are subject to administrative fines of up to €20 million or 4% of annual global turnover. Recent enforcement trends show increasing DPA activity across the EU.
Immediate action is recommended: audit all third-party scripts, implement a Consent Management Platform (CMP) that blocks non-essential trackers before consent, and verify compliance through re-scanning.
frye.com scores 0/100 with 13 violation(s) detected. Trackers or cookies were found loading before user consent.
Our scan detected 4 tracker(s) loading before consent, including Google Tag Manager (active - loading: Google Analytics, Google DoubleClick, Google), Google Analytics, Google DoubleClick.
Yes, 12 cookie(s) were detected before the user interacted with any consent banner.
frye.com has a GDPR compliance score of 0/100 as of 26 August 2026. A score of 100 means no trackers or cookies load before consent. frye.com currently has 13 violation(s) affecting its score.
frye.com should implement a Consent Management Platform (CMP) that blocks all non-essential trackers and cookies until the visitor gives explicit consent. This includes configuring tag managers like Google Tag Manager to use consent-aware triggers, self-hosting external fonts, and auditing all third-party scripts. After making changes, re-scan with GDPR Scanner to verify compliance.